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Mar 13, 2012 / in Blog Articles

What makes one company selling filtration products different from another? Both will tell you that their main attributes which enable customers to differentiate are price and quality. and then to outdo the other, one may claim that a personal service is offered. So how does a consumer know?What truely makes the one different from the other? Nothing really. We at Filcon pride ourselves in selling quality products at a reasonable price…and we really do offer a personal service. So what makes us different. We carry a wide range of products and are well stocked. Others may do the same. So why should customers prefer to deal with us?What is unique about Filcon Filters? And that’s where our Unique Value Proposition kicks in. UVP is a business or marketing statment that summarises why a consumer should buy a product or use a service. This statement should convince a potential customer that one particular product or service will add more value or better solve a problem than other similar offerings.And that’s it! Our head of technical sales has over 30 years experience in filtration and our design engineer has more than 20 years experience. Yes, we can solve filtration problems better than any of our competitors…that’s what makes us unique.In a nutshell then, our UVP…Filcon Filters have over 50 years experience in providing clear solutions.